LinkedIn – The Follow Up!

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Recently there has been plenty of discussion around online engagement and social media. @HRManNZ and @KylieTelford have both posted about it, as have I. Engagement on LinkedIn was my main focus – how LinkedIn was becoming a generic platform, trying to be many things to many people but only being OK (at best) and not being truly great at any of them.  I had some great feedback (both constructive and positive) to my blog, excellent tips suggested and I also felt like my blog got people thinking about their own ROI on LinkedIn. Funnily enough I have a meeting with our company’s LinkedIn account manager next Friday…. But I digress.

In the words of Jake the Dog from Adventure Time “sucking at something is the first step to becoming sorta good at something”. Pretty awesome way of looking at things right?

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To be awesome with a digital platform you need to be innovative, push the boundaries and stay current. You also need to have a core focus for your platform and keep your users happy and engaged with that core focus. The added extras on top of that are just a bonus. It’s a tricky balance to keep, and getting it right every time is very rare! I feel that LinkedIn has so many focuses with so many product offerings. Great in theory, but the implementation and management of this is a tougher ask.

So LinkedIn, let’s see how connected you are with your market. I’d like to start an advisory group for you, maybe even create a Beta user team perhaps? Give you realtime feedback on your product, updates and how you could improve/develop these. Realtime feedback from people who use LinkedIn everyday as a recruitment and networking tool. Many people in our industry would be keen to get on board – I know because they’ve contacted me after my blog!

So, what do you say LinkedIn? Let’s do this?

 

p.s. As an update from my last blog, I have now reached 11 “great post” generic direct messages through LinkedIn Publisher. Down on normal volume, but hilariously ironic given the content of the post!

 

 

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